Search Results for: data

  • InfoUSA Taps Henricks as Executive VP

    InfoUSA has named Susan Henricks executive vice president. Henricks joins the Omaha, NE compiler from First Data Enterprises.

  • Separate Models for Separate Segments?

    One of the ways you can improve modeling results is to look for segments within your customer database that have different relationships to variables

  • Insurance Loses That Personal Touch

    Readers under the impression that their life insurance agent has been ignoring them should take a look at their most recent tax return. Anyone who declared

  • Grey Direct Acquires MarketData Solutions

    Grey Direct has purchased database marketing company MarketData Solutions. Grey, a New York direct marketing agency, will combine its existing unit, Grey

  • DM Powers, Activate!

    Newly deregulated electric and gas utilities that never had to sell their services in a competitive environment are beginning to learn the ins and outs

  • Preaching to the Non-converted

    By relying simply on the contents of your mailbox, you might think the catalog industry is growing by leaps and bounds.Not true.Compound annual growth

  • INTERACTIVE: Steel This Web Site

    Say what you will about Danielle Steel’s writing, but the author knows how to treat her fans – at least online.While highbrows may sneer at Steel’s novels

  • Sounds Like Team Spirit

    Joshua, 141. Together they sound like a Biblical reference. In fact they are two of the new names for “below the line” (non-advertising marketing) agencies

  • DIRECT Listline

    Prolist Executive Buyers This database contains the names of more than 350,000 top-level executives who have purchased state labor law compliance posters

  • USPS Backs Off Private Mailbox Rule

    After months of wrangling with private mailbox operators, the U.S. Postal Service last week agreed to rescind a recently adopted rule to require Commercial