Search Results for: data

  • Acxiom Completes Test of High-Speed Data Appending Tool

    Acxiom Corp., Little Rock, AR, has launched a high-speed real-time data integration system. The product, AbiliTec, will allow companies to combine customer

  • PRC Proposes USPS Be Prohibited from Using PRC Employee Data

    The Postal Rate Commission has proposed that the U.S. Postal Service be prohibited from using any information about PRC officials and employees without

  • DIRECT Listline

    Clark (District) Photo Enhanced Lifestyle and demographic data have been appended to This 1.7-million-name file. These buyers have sent film through the

  • First Call Launches Corporate Historical Database

    First Call Corp., a Thomson Financial company, has launched First Call’s Historical Database. This file contains earnings estimates on U.S. and Canadian

  • Albara to Acquire Leapfrog Smart Card Operations

    Albara Corp., Houston, will acquire Leapfrog Smart Products, Inc.,a private company headquartered in Orlando, FL. Leapfrog designs, develops, licenses

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  • Acxiom, TeleDirect Form Alliance

    Little Rock, AR-based Acxiom Corp. and TeleDirect International Inc., Scottsdale, AZ, have signed an agreement for TeleDirect to integrate and resell

  • Private Label Dips Downscale

    Affluent Americans abandon store brands and leave the door open for national brands to score with promos.One of the consumer marketplace’s most enduring

  • Sweeping the Nation

    “It takes guts for a company to say it’s got the hottest-selling product in the industry,” says Evans Manufacturing’s Tom Ngo, “but we’re shipping a million

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  • What It Takes

    Marketers need intuition, planning skills, and creative tolerance. Ad agencies should just make good ads.That’s the upshot of Anatomy of a 21st Century

  • Turning Obstacles Into Assets

    In an era of traditional list companies boasting about full-service DM, Chilcutt Direct Marketing makes no apologies. Chilcutt does the basics: managing