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Attend enough industry seminars and one becomes inured to the sound of direct marketers chanting “Right offer, right price, right time” in unison. But

America Moves AZ Marketing Services Inc. has been chosen to manage the 1 million name America Moves file. This list identifies new monthly credit card

There are many ways to resolve erratic customer service. One is to address it as a scheduling problem. Switching from a manual to an automated system

Though many of us would like to think e-commerce is the main reason the Web exists, most actually turn to it for free information.Finding really useful

You wouldn’t know the Dalai Lama was in town the weekend of Aug. 14, even though The New York Times all but dubbed him the celebrity flavor of the month.

Walking home from dinner one hot night this summer, the beau and I noticed an interesting sight in the Boston skies. A cluster of dirigibles hovered in

If you need to find new customers to meet your business’ goals, you probably have a mental picture of the sales plan or forecast you need to guide your

When you’re a small supermarket chain with only 1.5% of the market, rapid growth is difficult to achieve. If your home market is limited to your country’s

The real money in e-commerce may not be in sales but customer service savingsAs American industry has grown, companies increasingly have become separated

I’m often asked if modeling works as well for business-to business marketers as it does for their consumer counterparts.The genesis of this question is