Search Results for: data

  Thursday December 15, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The race for sought-after VALORANT partner positions is heating up as non-partner teams build out rosters to compete for two years of guaranteed partner status in various regional leagues. The battle is most intense in North America, where […]

Long gone are the times when OOH advertising meant a static billboard. Today’s OOH advertising category includes digital signage that can be changed as rapidly as the weather and brand messaging campaigns that are being further maximized with the utilization of connected TVs, social media, QR codes, programmatic and new spatial capabilities. Julie Radlovic, Group […]

Not every brand that’s familiar to consumers is able to generate new sales consistently. For Pizza Hut, that’s where digital media comes in to drive incremental sales. AdExchanger looks at how the brand is leaning into a first-party data strategy through its loyalty program and website engagement.

  Thursday December 8, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The fallout from the Smash World Tour’s cancellation continued this week as Panda Global CEO Dr. Alan Bunney was ousted from the organization. Bunney was cited by multiple Super Smash Bros. tournament organizers as having attempted to coerce […]

A SeeHer Series The metaverse is upon us, and brands are scrambling to figure what the opportunities are and how to activate them. SeeHer is partnering with Cincinnati agency Curiosity to develop the insights and data marketers need to succeed in cyberspace. In this week’s column, Curiosity Co-owner Ashley Walters, executive director of the agency’s […]

Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.

Three key insights for marketing leaders who are seeking approval of technology investments.

  Thursday December 1, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. A New York Times story about the uncertain profitability of esports has made waves in the industry this week. “They certainly pitched us that the growth of these leagues would be meteoric,” Misfits founder and CEO Ben Spoont […]

We spoke with D’Arcy about lessons learned from previous marketing roles, the rise of influencer marketing, trends to follow in the D2C world and more.

Thursday, November 17, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The International Olympic Committee will host the first Olympic Esports Week in Singapore in June 2023, the IOC announced Wednesday. The event, which will take place from June 22-25, “will showcase the best of virtual sports – hybrid physical […]