The ANA (Association of National Advertisers) has snapped up yet another marketing industry trade association, the Data & Marketing Association.

The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers' dreams. The VOR's Jordi Neves took us behind the scenes in Newport.

In this special report, we showcase how leading B2C and B2B brands like National Instruments, Pitney Bowes, Johnson & Johnson, Purina Animal Nutrition and more are using technology to manage data and drive marketing success.

After April showers, the month of May brought flowers and great marketing insights. Here’s our 10 most popular B2B and martech articles for May 2018.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 1, 2018 The New Rules of Using Feminism in Marketing The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers. More…   SPONSORED BY: Marketing To Women In The #MeToo Era…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 31, 2018 Q&A: Volvo Ocean Race Offers Sponsors Adventure The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers' dreams. The VOR's digital marketing chief Jordi Neves took us behind the scenes in Newport.…

Americans are streaming more content than ever, and broadcasters like Roku, ABC and the BBC are adapting to these changing tv viewers.

Chief Marketer recently chatted with IBM's Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI). 

People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.

Do your sales and marketing teams work well together? Here's five tips for getting everyone on the same page to lift marketing ROI and conversion rates.