Search Results for: data

Toronto-based MDC Corp. acquired a 70-percent stake in marketing communications shop Fletcher Martin Associates, Atlanta, for $2.3 million in cash and

Brand advertising doesn’t have to exist in an accountability-free vacuum. According to panelists at a National Center for Database Marketing session in

One of the earliest database applications was the modeling of ZIP code data for use in customer acquisition promotions, direct mail or telemarketing.

In some circles, Dan Snyder may be better known for buying the Washington Redskins than he is for masterminding Snyder Communications Inc. The Bethesda,

In the fast-paced, competitive world of high-technology marketing, companies need to find an extra edge to maintain high growth rates.Citrix Systems,

Lutheran Brotherhood, which provides a variety of services to Lutherans, has turned to attitudinal research to enhance its marketing efforts.In the past,

volvo Cars of North America is using the Web as the primary lead generation medium for the launch of two new car models.Prospects can visit two Volvo

Unsure of exactly how to structure and build a B-to-B one-to-one customer relationship program? Here are four ideas to get you started.Treat Customers

There are rumblings that the Abacus Alliance isn’t serving up the response it once did, and that its decline is forcing some mailers to reduce their slice

The Beverly Hillbillies weren’t the only ones who saw a bright future in black gold. Realizing that there’s a worldwide market worth some U.S. $200 billion