Search Results for: data

Adopting a customer-centered marketing strategy sounds simple. Focusing on the customers’ needs, values and expectations, and subsequently providing value

The U.S. Mint profits by using data to turn itself into a customer-oriented enterpriseBehind every consumer who holds up a checkout line to dig through

Riding on the heels of industry outrage over the U.S. Postal Service’s use of old financial data to support the proposed rate hike, the Postal Rate Commission

You know you’re building a close relationship when there’s skin contact.That might explain why last October, KPBS used temporary tattoos as a premium

Online marketers have a lot to gain from observing their competitors – and non-competitors, tooSince the early days of one-to-one marketing, when enterprising

Business-to-business marketers are always looking for ways to demonstrate our value, explain the contribution of our activities and justify budgets. Just

Medical supply firm expands online to target new marketsA revamped Web presence will help Liberty Medical Supply Inc. reach $150 million in direct marketing

Quickly disappearing are the days when Sally the e-consumer would enter the words “frying pan” into a search engine and be rewarded–and discouraged-with

Digital television takes off in the U.K.It’s no longer true that the revolution will not be televised – the revolution is television. In the United Kingdom,

They don’t even call it the information superhighway anymore, but the Internet is still putting a big twist on marketing road shows – both in the way