Search Results for: data

For many marketers, the Internet represents the promotional equivalent of the Holy Grail. The medium offers speed, cost-effectiveness, targetability,

What was noteworthy about the results of a 1999 Incentive Federation survey was not that merchandise and travel continue to be strong motivators for employees

Spending for marketing, advertising, and public opinion research services within the U.S. increased 9.3 percent in 1999, according to Jack Honomichl,

Couponing continued its resurgence in 1999, with spending up 8.2 percent to $6.98 billion due to increases in distribution, average face value, and expiration

Judging by studies from both Forrester Research and Jupiter Communications and a host of horror stories from this past Christmas, the No. 1 problem with

too many companies are jumping into the Internet without considering some direct marketing basics. For one thing, they have thrown the customer overboard

brooklyn Union has found a major new lead-generation tool – an online business reply card connected to its Web site. Web responses accounted for 10% of

The Federal Trade Commission has stayed the enforcement of a Feb. 10 order against PerformanceData, the target marketing division of Chicago-based Trans

Utah, today, becomes the first state to prohibit the sale of its motor vehicle lists since the U.S. Supreme Court. affirmed the five-year-old federal

Independent voters are increasingly important to politicians, but it takes good data mining skills to reach them.A generation ago, reaching out to independent