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  Thursday August 24, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Nintendo’s drip-feed strategy for highlighting upcoming DLC content in Pokémon Scarlet and Violet is hitting all the right notes in the media and sends an interesting message for marketers in the games space. While The Pokémon […]

  Thursday August 17, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Saudi investment fund Savvy Games Group was the party behind a $2 billion deal with Embracer Group that crumbled earlier this year, according to a report from Axios. Savvy, which has made significant investments in the […]

Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out.

  Thursday August 10, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. This weekend’s Evo fighting game tournament showed just how strong the esports audience still is despite ongoing concerns in the industry about the business of competitive gaming. As viewership and attendance of live events continues to […]

Three CMOs, from Walgreens, Nutrabolt and Shipt, offer advice on ascending to the C-suite in today’s ultra-competitive marketplace.

  Thursday August 3, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Project L, Riot Games’ upcoming fighting game, will be playable at Evo, the largest fighting game tournament in the world, the companies announced. The project codenamed Project L has been years in the making for Riot […]

We spoke with Walgreens CMO Linh Peters about the brand’s largest promotional event, recent pivot to healthcare messaging, launching loyalty programs and more.

  Thursday July 27, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Overwatch League’s future might be in jeopardy following Activision-Blizzard reportedly significantly reducing its esports staff. The Verge first reported the layoffs along with the news that Overwatch League franchises will vote at the end of […]

  Thursday July 20, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Riot Games first-person shooter VALORANT released in China on July 12 after lengthy hangups in the country’s approval process for the title. First released in June 2020, VALORANT quickly became a globally recognized esport thanks to […]

We spoke with Shipt CMO Alia Kemet about the back-to-school campaign, marketing challenges unique to the retail tech space, its new creative venture with actress Issa Rae, and much more.