The customer experience is no longer just a check box—here's why.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 23, 2018 FedExCup PGA Sponsorship Helps Engage B2B Customers As the FedExCup Playoffs kick off this week, FedEx is leveraging the B2B marketing engagement power of its PGA sponsorship. More… SPONSORED BY: Connect to Convert – Boston The World’s top conference and expo…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 24, 2018 Influencer Marketing 2.0 Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI More…   SPONSORED BY: A Free LIVE Webinar: Improving…

Marketing can’t stand apart from sales, which is why Mars Food is integrating its sales and marketing operations as a demand gen focused unit.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 21, 2018 Subaru Stages Unique Promotions at REI Outessa Events Subaru is melding its love of the great outdoors with REI Outessa events and a mix of unique promotions. More…   SPONSORED BY: Connect to Convert – Boston The World’s top conference and…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 17, 2018 Millions of Prizes in Starbucks Virtual Games Starbucks is hoping to draw in new loyalty members—and provide entertainment and fun for its loyalists—with a summer-long virtual board game. More…   SPONSORED BY: 2018 Experience Design & Technology Awards This is…

B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 16, 2018 Customize Your B2B Approach for Better Engagement Not all B2B prospects have the same needs, so why would you treat them the same way? Grant Johnson shares ideas for better B2B targeting. More… SPONSORED BY: Your ad words results are not…

Now that you're gotten your data privacy house in order for GDPR, are you ready for California's Consumer Privacy Act?

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership August 14, 2018 Sales and Marketing Pros Need Stronger Relationships: Report B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report. More… SPONSORED BY: Connect to Convert –…