Search Results for: data
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Data Driven ROI
United Airlines EVP of Communications and Advertising Discusses Integrated Comms Strategies
Takeaways for PR and marketing professionals from United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest.
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Inside the Buy Side
Disney+ Expands AVOD Capabilities with Disney Campaign Manager
At a time when more competition exists amongst streaming media services, Disney Advertising landed on a strategy to accelerate access to Disney+ AVOD inventory when the publisher launched its Disney Campaign Manager. In 2023, over 4,500 advertisers and 1,000 agencies transacted on Disney Campaign Manager, with many of those brands being first-time streaming advertisers.
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Decoder
Explain This to Me…Best of AdMonsters Decoder 2023
This year, our Decoder series covered the gamut —- iOS 17 privacy updates, state privacy laws, and supply path optimization. If you missed them or want a chance to revisit them, here are the top AdMonsters’ Decoder stories from 2023.
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Cynopsis: Esports
Cynopsis Esports 12/21/23: PS5 hits 50 million sales; Activision Blizzard CEO departing; mobile esports events shine
Thursday December 21, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. To better capture the trends you truly care about, the Cynopsis Esports and Gaming Brief is moving to a monthly cadence, with a focus on covering the stories behind the news and providing actionable intel about […]
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Agencies
Cookie Deprecation: Chrome Set to Activate Tracking Protection for Select Users on Jan. 4
Google announced Tracking Protection, a new browser feature that will be active on Jan. 4 for a randomly selected group of Chrome users.
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Cynopsis: Esports
Cynopsis Esports 12/14/23: E3 shuts down; game-changing moves from Fortnite; G2 and iG team up
Thursday December 14, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Entertainment Software Association announced it’s shutting down E3, once the largest gaming industry event on the planet. After years of adaptations of the conference and efforts to revitalize E3, the challenges of competing with digital […]
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Inside the Buy Side
CIMM and the 4A’s Offer 4 Frameworks for Privacy of CTV Advertising
A new CIMM + 4As report offers a methodological approach for assessing privacy liabilities, as well as established and emerging solutions to help TV advertisers launch privacy-compliant campaigns.
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AI
United Nations Panel Urges The Advertising Industry to Consider The Intersections of Advertising and Human Rights
At the recent United Nations panel, “Intersections Between Advertising and Human Rights,” the speakers urged the advertising industry to consider how their data collection practices, privacy ethics, use of AI, and global influence can impact human rights positively or negatively.
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cookies
What Is PAAPI (Protected Audience API)?
Alongside the Topics API and Attribution APIs, PAAPI is intended to preserve the ability of publishers to monetize Chrome users while simultaneously protecting those users from the perceived intrusiveness of the combined weight of the targeting capabilities of the existing advertising technology marketplace.
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Cynsiders
The Untapped Potential of CTV and DOOH
Atmosphere sits at the convergence of CTV and DOOH. CEO Blake Sabatinelli offers his perspective on how the market is evolving. (For more on DOOH, check out Cynopsis’ weekley DOOH newsletter.) You have said there’s “untapped potential” for CTV in public venues. What do you mean? A bespoke CTV experience for public venues serves two […]