Protecting your brand in social media means protecting a channel you don't own and can't manipulate from risks and attackers you can't see.

Here are four things that could improve if marketing approached things from a science-first perspective.

In this new special report Sponsored by Lytics, discover how marketers can get their teams in alignment to create context and activate customer data in meaningful ways.

A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 19, 2018 What’s More Important in Marketing—Art or Science? Here are four things that could improve if marketing approached things from a science-first perspective. More…   SPONSORED BY: A Free LIVE Webinar: MIND THE DATA GAP: HOW TO FILL IN THE MISSING…

From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 18, 2018 Cross-Team Coordination Imperative for Email Success Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging. More… SPONSORED BY: Reach Business, Engineering & IT…

B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 16, 2018 Influencer Marketing: A 4-Step Guide to Brand Safety Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority. More…   SPONSORED BY: EventTech 2018:…

Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.