Search Results for: coupons
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Email
Best Practices: Strategies for Growing an Email Program
Between opt-outs and email address changes, any brand’s email list can shrink at the rate of 30% to 35% annually—most of it certainly because of the latter, rather than the former. Thus, it’s imperative that marketers always have acquisition tactics in the field to
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Agencies
Shopkick Partners with The CW to Offer Mobile Deals via TV Ads
When it comes to motivating users to become active in check-in services, discounts and deals are still uncharted territory. A recent survey of U.S.
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Extreme Arbitraging?
If you don’t watch television, there is a good chance you will not have heard of this new show. To learn that it is a reality show probably wouldn’t come as a surprise, though. We watch many shows, reality and non, but certain reality shows we just can’t…
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North American Mobile Ad Market up 17% in April
According to InMobi, an independent mobile ad network, the North American mobile ad market expanded 17 percent in April, while the global market expanded 11 percent.
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Agencies
Groupon Meets and Greets via Sponsorships
Groupon is flexing its muscles through a number of sponsorships. Up next, a larger deal, now in the planning stages; Groupon’s title sponsorship of the “Taste of DC,” a major event featuring local restaurants.
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Social
Chicken of the Sea Uses Social Mermaid to Revitalize the Brand
The effort involves online video, twitter, Facebook and even a branded casual game.
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Mobile Marketing: $56.5 Billion by 2015
According to Mobitrove, which delivers data, research, case studies and other information to the mobile marketing industry, total spending on U.S. mobile marketing was $9.3 billion in 2010. This number is set to explode to $56.5 billion in 2015.
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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Agencies
Frito-Lay Thanks Fans for Record “Likes” after NYC Live Event
A highly integrated Facebook promotion run for a few days last month by Frito-Lay was very productive in drawing likes to the brand’s Facebook page.
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Transferability
There is an area in Los Angeles where the major aerospace companies have their headquarters. Three buildings sit right next to each other, all of them within a stones throw of Los Angeles International Airport. If you work in aerospace, you…