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Tony’s Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA’s Need for Speed World MMO racing game.

Recent numbers from NM Incite, a Nielsen/McKinsey Company, offers some insight into why U.S. social media users visit these sites.

According to the research, the top driver of social media use is to find/maintain…

TRUTH, JUSTICE AND TWITTER | Effectively throwing out the superpowered baby with the kryptonite-irradiated bathwater, DC Comics relaunched all of its titles

A new national study from the Shopper Technology Institute has enlightened us on retailer’s use of social media.

Strategic alliance with top IP law firm designed to increase value of NeoMedia’s patent portfolio.

Many brands are helping schools improve wellness programs while capitalizing on schools as allies and venues for communicating their product messages.

Numbers were flying, some conflicting, some not, an indicator of the lightning fast pace of mobile marketing. Geoff Ramsey, chief executive office of eMarketer, sorted it all out. One of the things his company does is analyze the massive amount of research around mobile phone use and marketing pumped out from dozens of companies to come up with a singular determination of the findings.

Coca-Cola carries the vision of its marketing future on one piece of paper. It includes developing and executive creative marketing programs across the globe using a handle it calls, “liquid and linked.” The strategy centers on storytelling; taking great, fun, creative stories and spreading them to the furthest reaches of the world using, in part, the muscularity of mobile and social media, or, as Coca-Cola puts it, modern day word of mouth.

The Whole Foods/LivingSocial deal, under which one million consumers purchased $20 grocery coupons for $10, is already a win for Whole Foods. The high-end supermarket chain has received a wealth of media mentions as a result of the deal, a phenomenon …

New partnership focused on merchant-centric solutions for online to offline commerce