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2011 IMA Award winner, Best Cross-Platform Direct-Response Campaign Using Interactive Channels | To generate quality leads and refresh the retailer’s database, agency Redpepper used the web and instore “ambushes.”

Oracle Retail recently spearheaded a survey to examine consumers’ perceptions of their experience when they shop across different retail channels. It included a look at these two questions:

“How do consumers use multiple channels…

Cinnabon Bakeries offers a splash of Cinnabon-flavored coffee creamer from International Delight when customers purchase a cup of coffee.

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A Prosper Mobile Insights mobile survey of 332 smartphone and tablet users conducted from Nov. 29-Dec. 2 found that nearly a quarter of respondents deem their mobile devices “integral” to their holiday shopping experience.

Gamification is the process of making the expected fun – or at least a little more interesting. Here’s how you can get started incorporating gamifcation into your marketing and loyalty campaigns

Kikkoman loves barbeques, Super Bowl tailgate parties, Thanksgiving, Christmas and other special occasions. These key food occasions provide timeframes for the brand to push out recipe ideas for new ways to use its products along with incentives to purchase.

It's probably engaging enough that Midwest retailer Meijer is running an online holiday contest offering website visitors a chance to win $10,000 in gift cards, as well as a $10,000 to their local food pantry.

The Top 10 holiday specials shoppers are taking advantage of.

In a first-time deal with the HSN network, the brand is selling the “Make it Delicious Recipe & Coupon Booklet,” that includes 20 top recipes and $30 worth of coupons.