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More than ten years have passed since the first dot-com bubble burst. The companies of today are making much more money, raising much more money; yet, it doesn’t necessarily feel that way. The first dot-com bubble seemed characterized by the quantity of businesses that found…

New research from Nielsen finds that the impact of mobile ads on tablets and smartphones is greater in Italy, Germany and the U.K. than in the U.S.

Regarding the impact of mobile advertising on tablet owners after seeing a mobile ad on their device…

That’s what my everyday coffee brand tells me I

Burt’s Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g

The iconic Oreo cookie is one of those things pretty much everyone loves, and Kraft Foods sent out an email this Tuesday trumpeting the Nabisco treat’s 100th birthday March 6.

Wienerschnitzel, claiming to be the world

As the event-marketing season gets underway here

The Snyder Lance Sandwich Crackers brand recently wrapped the first of a number of major grassroots efforts to gain share at the local level in key markets.

Can you define an “existing business relationship”, and do you know what customers you have one with? Do you know if you can phone prospects just because they entered your contest? You need to be sure, because the FTC is taking an interest..

The Latina shopper is a smart, knowledgeable shopper