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AI is revolutionizing commerce advertising with a 32% revenue increase, according to recent data from mrge’s State of Commerce Advertising Report. We spoke with Felix Witte, General Manager and SVP Publishers & Advertisers to dive into the details.

What compounds the problem and leads to the worst kind of viral media coverage is company leadership shirking accountability by saying sales dropped due to impatient Starbucks customers.

Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.

Had enough of marketing changes and disruption this year? Too bad. Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet. Last month, Google completed the rollout of its first “core update” of 2024, which […]

Ibotta (pronounced like “I bought a”) has made many twists and turns between when it was founded 13 years ago and going public last week. It was founded as a cashback app that earned a living on the value of customer receipts. And its evolution since then is emblematic of the industry’s overall transition from […]

Following last year’s three-city hotel pop-up program, BÉIS kicked off 2024 with a fresh spin on the brick-and-mortar takeover. The e-commerce luggage brand in February converted a 1,940-square-foot retail space on Melrose Ave. in West Hollywood, L.A., into a “car wash” for scuffed-up suitcases and bags.

The 38th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. Brands are peppered across the city this week, with some activating as official sponsors, […]

This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference.

We spoke with FreshDirect’s CMO about its latest video series, brand awareness goals, the unique challenges of direct-to-consumer marketing and the company’s omnichannel approach.

How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.