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NORTH HOLLYWOOD, CA – The Disney feature film Mulan, provides the theme for a new Web site sweepstakes that offers hundreds of prizes, including a $500

The technology-ruled interactive marketing movement is in a state of hyperactive growth. Every time one looks at it is not only larger but has changed

ATLANTA – Holiday Inn is giving kids and families the world this summer – all 360 degrees of it.Building on its kids-eat-free promos, the lodging giant

Apparently, it’s the decline without the fall, depending, of course, on who in the coupon business you’re talking to. Although total coupon expenditures

The only thing harder than trying to sum up 1997’s sampling programs in a single story is trying to put a value on the category. Programs can range from

Birthday Treats BUENOS AIRES – The Cartoon Network celebrated its fifth anniversary here with a program that got kids to show off their artistic abilities

Marketers spent $748 million on in-store services in 1997, including $172 million on loyalty card programs, funded mostly by retailers. Promotion is the

Our community has been accused of various offenses, from planned obsolesence to subliminal advertising. Here’s one we actually are guilty of: premeditated

Just months after it aired on PBS, the only documentary of rocker Lou Reed will hit home video on July 28. Fox Lorber is releasing the 75-minute video

Marketers last year spent $13.1 billion on point-of-purchase displays, an increase of 5 percent above 1996.Some segments had growth rates that exceeded