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If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.

The Coupon Information Corp. recently awarded its Gold Medallion to IRS Special Agent Paul Deery and Assistant United States Attorney Paul Sarmousakis,

What is the worst word in the marketer’s lexicon? To me, it’s “discounting,” a word that is defined as “cutting the price,” but really means “incenting

Never before, it appears, have so many done so much with so much less. That’s the theme that runs through promo’s Annual Report of the Promotion Industry

If you’re a manufacturer of pet care products, what’s the best way to grab additional customers? Would you rather entice someone to switch to your products,

In the movie Risky Business, Tom Cruise plays a high school senior struggling to decide whether to stay on the straight-and-narrow or to put a little

A Rose for IMRA Group elects new president. NAPERVILLE, IL – Rosemary Mills Luedke, president of Rose Incentives, was elected president of the Incentive

Seven billion dollars. Seven billion dollars. That’s how much the promotion industry added to its total last year, according to the the 1998 Annual Report

NASCAR racing is less well known in the western U.S. than in the rest of the country. So when Tosco Marketing wanted to help the racing league celebrate

COLUMBUS, OH – Giving new meaning to the term “rise and shine,” Aurora Foods launched the “Breakfast Over America” balloon tour. It features a 30-foot