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As the holiday season approaches, readers may find themselves wondering what to buy for that special database marketing manager on their gift list.The

There’s a classic Far Side cartoon that shows Einstein at his blackboard, puzzling through a ridiculously convoluted formula. In the middle, tucked among

Motor City markets are big on coupons, but short on some of the services that are standard in other cities. Detroit is the No. 1 market for stores offering

Pharmanex’s cholesterol-lowering herbal remedy Cholestin was marking time on Tampa retail shelves until disc jockey Jack Harris started treating himself

All interest is active. We take interest. E-mail helps customers act quickly and easily on their interests. That’s why, as Yoyodyne vp marketing Jerry

When Kenny Loggins played “Footloose” at Camp Jeep this summer, Lou Bitonti couldn’t sit still. As merchandising manager for Chrysler Corp. division,

Maybe Willie Sutton thought his questioner was kidding when the sly stickup man was asked, “Why do you rob banks?” And that’s why he quipped, “Be-cause

Ellen Slauson likes to sit in the back of bars. That way she can hear what people really think of the show she’s putting on up front. As senior director

Though substantial by general packaged goods standards, Dr Pepper’s $140 million ad budget hardly forms a large enough sling for the Plano, TX, company

Okay, we’ll take some responsibility for this horror show. It was promo that stuffed the ammonium nitrate into the coffee can and proffered the fuse.