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Mrs. Butterworth was hurting when Ed Yuhas met her. Aurora Foods hired him in 1997 to revive Mrs. B and its other “new” syrup brand, Log Cabin, bought

CO-PROMOTIONS FEATURING COMPATIBLE BRANDS can hop up an offer like cayenne on a mud bug. Through joint efforts, brands may deliver a doubly compelling

Supermarket buyers weren’t going along with the taste test, but Dan Williams didn’t sweat it. As vp-marketing and sales for the Dairy Foods Association

Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That’s

Who knew a coffee-liqueur could be this fun? What’s cool is that the cocktail concoctions are the least exciting things here. Get tipsy in the Pleasuredome,

There’s a lot of talk about the accountability of Internet advertising but we fear that, in practice, it’s just that: talk. Throwing banners all across

Here’s the fantasy: The security camera stationed at the automated teller machine you’re using notes that you have a large ketchup stain on your jacket.

New Parent Sweeps This is a file of 161,000 new and expectant mothers who completed a sweepstakes response card from Healthtex offering an opportunity

I recently had the opportunity to talk with some senior-level retailers. We discussed a number of subjects and ended up talking about how consumers hate

Gillette didn’t want its $250 to $300 million ad blitz for Mach3 to go to waste, so it stenciled the razor’s logo on supermarket parking spaces.That unusual