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AUSTRALIA Weeties and Wiggles Uncle Toby’s created excitement for its Weeties cereal by getting Australian moms to tout the nostalgic brand to the next

Sony Computer Entertainment America, Foster City, CA, debuted a bevy of loyalty programs for members of PlayStation Underground, the official club for

In the name of science-and because I didn’t want to spend much time in the malls-I did a lot of my holiday shopping by catalog this recent holiday season.During

As of this writing it’s the first of January 1999, which means it’s either time to reflect on the previous year or contemplate the coming 12 months. Since

I recently spotted this headline on a convenience store billboard: “Our Coffee is Fresh or It’s Free.” Get real, I said to myself. I want it fresh or

Sales promotion company Valassis Communications Inc., (VCI), Livonia, MI, signed an agreement to purchase up to 50% of Merge, LLC, to launch an Internet

Colgate’s Total toothpaste, Clorox’s Formula 409, and Dreyer’s Homemade Ice Cream were the first three brands to be inducted into the Free-Standing Insert

Attractive young entertainment industry executive boosts the popularity of her network’s substantial cartoon properties by connecting characters to kids

Mrs. Butterworth was hurting when Ed Yuhas met her. Aurora Foods hired him in 1997 to revive Mrs. B and its other “new” syrup brand, Log Cabin, bought

CO-PROMOTIONS FEATURING COMPATIBLE BRANDS can hop up an offer like cayenne on a mud bug. Through joint efforts, brands may deliver a doubly compelling