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BOB FIORI is riding high on other people’s moving vans. Actually, his clients benefit just after a household move occurs, when their advertisements appear

As part of its efforts to “enhance the consumer experience,” FreeShop.com began testing a limited number of merchandise offers earlier this winter.Tim

Supermarkets’ loyalty card programs take on different guises depending on how actively grocers want to manipulate the data they’ve collected on shoppers

Look in any wallet or purse these days and there’s a real good chance a pre-paid phonecard is tucked inside. How good? According to Boston-based consulting

Coupon Trends An ageless marketing strategy gets a youthful new look as marketers and retailers use electronic delivery systems to customize programs.

HOLLYWOOD When the dust settled from their holiday box office battle, there were two solid winners and one dud. Now A Bug’s Life, The Rugrats Movie and

The decline in consumer coupon use that has plagued packaged goods marketers for several years may finally be leveling off, according to a new survey

CANADA Partners in Pie Shirriff and Tenderflake are springing into action with a themed partnership that gets retailers and consumers into the Easter

Inspired marketing isn’t necessary to sell tickets to Major League Baseball games. Inspired scouting and coaching are. It’s easy to put fannies in the

When Mead Johnson Nutritional began a direct mail program for its Enfamil brand in 1992, it sent mostly coupons to the nation’s four million new mothers.