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Atlanta-based Coca-Cola will be title sponsor for SpeedMall, an online shopping mall owned by Action Performance Companies, Inc.Coke will sponsor SpeedMall’s

Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.

St. Petersburg, Fl-based SuperMarkets Online, a subsidiary of Catalina Marketing Corp., has signed an agreement with Dulles, VA-based America Online to

NEW YORK CITY A&E Network has commissioned a fleet of vintage tall ships to stage mock sea battles as part of an extensive campaign to promote Horatio

INSIDE THE LITTLE yellow bags hung on doorknobs of Spanish-speaking U.S. households is a big idea: to reach all areas in the country that are at least

A story in the March 30, 1999, DIRECT Newsline, “Advo Pact Delivers Local Business’ Coupons Online” should have stated that the Advo subsidiary, Super

AS PART OF its efforts to “enhance the consumer experience,” FreeShop.com began testing a limited number of merchandise offers this past winter.Tim Choate,

Intellipost Changes Name to MyPoints.com INTERNET MARKETER Intellipost Corp., San Francisco, has changed its name to MyPoints.com Inc., the name of the

Using free downloads as a promotion device is becoming as popular as an Aerosmith movie theme. Among the more recent acts to offer online samples of upcoming

General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation