Search Results for: coupons

  • Yep, It’s an Interactive Campaign

    RC COLA HAS teamed up with the cartoon “King of the Hill” for an online contest and point-of-purchase sweepstakes.The “Who Said That?” game was promoted

  • Lost (and Found) in Space

    JUST LOOK OUT a window-or in a magazine. Like the weather, direct response print advertising just won’t go away.However, it’s difficult to say if print

  • A New Chapter

    TAKE THAT, Barnes & Noble. En garde, Amazon.com. Independent bookstores are striking back.The American Booksellers Association is launching Book Sense,

  • Where Somebody Knows Your Name

    CO-OP FIRM Money Mailer L.L.C., which delivers 14 million pieces to “occupants” eight times a year, is venturing into a new program that targets well-off

  • Eeny, Meeny, Miney? No.

    Agency execs tell horror stories about running into the PROMO 100 list during new-business pitches. In the midst of a capabilities presentation, the client

  • Beyond the Bag

    AFTER HANDING OUT 100,000 co-op giveaway bags to departing Super Bowl fans in January, Bob Perlstein, president of LCC Inc. in Atlanta, was so enthusiastic

  • Judge Freezes Assets of NJ Sweepstakes Marketer

    The assets of Eagle Promotions Inc., a Hackensack, NJ-based direct mail sweepstakes promoter, have been frozen by U.S. District Judge Dickinson Debevoise.The

  • E-centives Sues CoolSavings for Patent Infringement

    E-centives Inc., the Bethesda, MD-based online promotional and couponing company, has filed a patent infringement lawsuit against CoolSavings.com, its

  • CoolSavings Reaches Settlement With Competitor

    CoolSavings.com Inc., Chicago, which provides coupons and discounts on the Internet, has reached an agreement to end a patent infringement lawsuit brought

  • On the Road to Nowhere

    On rare occasion, even loquacious writers of opinion can be left speechless. When the poster-sized insert pictured below dropped out of USA Today – placed