Search Results for: coupons
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Agencies
Yep, It’s an Interactive Campaign
RC COLA HAS teamed up with the cartoon “King of the Hill” for an online contest and point-of-purchase sweepstakes.The “Who Said That?” game was promoted
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Agencies
Lost (and Found) in Space
JUST LOOK OUT a window-or in a magazine. Like the weather, direct response print advertising just won’t go away.However, it’s difficult to say if print
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Agencies
A New Chapter
TAKE THAT, Barnes & Noble. En garde, Amazon.com. Independent bookstores are striking back.The American Booksellers Association is launching Book Sense,
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Agencies
Where Somebody Knows Your Name
CO-OP FIRM Money Mailer L.L.C., which delivers 14 million pieces to “occupants” eight times a year, is venturing into a new program that targets well-off
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Eeny, Meeny, Miney? No.
Agency execs tell horror stories about running into the PROMO 100 list during new-business pitches. In the midst of a capabilities presentation, the client
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Agencies
Beyond the Bag
AFTER HANDING OUT 100,000 co-op giveaway bags to departing Super Bowl fans in January, Bob Perlstein, president of LCC Inc. in Atlanta, was so enthusiastic
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Judge Freezes Assets of NJ Sweepstakes Marketer
The assets of Eagle Promotions Inc., a Hackensack, NJ-based direct mail sweepstakes promoter, have been frozen by U.S. District Judge Dickinson Debevoise.The
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E-centives Sues CoolSavings for Patent Infringement
E-centives Inc., the Bethesda, MD-based online promotional and couponing company, has filed a patent infringement lawsuit against CoolSavings.com, its
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CoolSavings Reaches Settlement With Competitor
CoolSavings.com Inc., Chicago, which provides coupons and discounts on the Internet, has reached an agreement to end a patent infringement lawsuit brought
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On the Road to Nowhere
On rare occasion, even loquacious writers of opinion can be left speechless. When the poster-sized insert pictured below dropped out of USA Today – placed