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To take Kirkland’s’ Facebook page to the next level, redpepper designed the Cha-Ching! promotion.

The Latina mom is the healthcare gatekeeper of the family. Hispanic households have more children, and many parents are not compensated when out of work, so a child’s sick day can be very costly. Health concerns drive Latina moms to take proactive measures. But culturally they often prefer products with multiple uses. Mindful of cost, many Latinos are blowing their noses with handkerchiefs, napkins and even toilet paper and do not see the inherent value in tissue.

2012 PRO Award Finalist: Marketing Drive, Carat for Philips and the Sonicare “Unwrap the Love” holiday promotion.

Kellogg

DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.

A new study from Acosta Sales & Marketing shows that shoppers want more flexibility in marketing promotions.

Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.

According to the latest figures from Performics, mobile impression share of all paid search impressions reached a new record high in May, breaking the mark set in April. Growth in smartphone impressions drove the rise in May.

According to the Online Publishers Association (OPA), in collaboration with Frank N. Magid Associtaes Inc., tablet penetration is expected to reach 47 percent by 2013. This would reflect a rather large increase from the 31 percent penetration tablets have in 2012.

There’s an old joke. It goes, what’s black and white and read all over? When you hear the joke, though, it sounds like, what is black and white and red all over? You aren’t expected the play on words, and that’s why when you first…