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It’s time for consumer marketers to wake up to the 50-plus market, the growth segment of the new millennium. Some facts and some tips.In the marketing

Scoring in-store requires more planning and cooperation than ever before. Unless you’ve got Produce Man on your side.A well-executed in-store promotion

The Great White North division of BIC is using its sponsorship of the Canadian Football League’s Grey Cup championship game to spark interest in its razors

New Line Cinema apparently didn’t exhaust all tie-in possibilities with the prodigious marketing campaign that accompanied the theatrical release of Austin

Retailers are getting more data from their loyalty card programs to foster targeted in-store promotions. Smart retailers are mining purchase data to segment

Connecticut’s attorney general urged consumers to turn down a proposed class-action settlement offered by Publishers Clearing House, Inc., Port Washington,

In August, we repor-ted about the “convergence phenomenon” as it pertains to retailing. In short, most marketing tools available to manufacturers are

Julie Roehm knows how to turn heads.As brand manager overseeing the launch of the Focus compact, Roehm’s been driving a tricked-up prototype of the car

It may not have been pretty, but Daniel Aquilar’s dive into a vat of mashed potatos paid off handsomely.The 21-year-old traveled to Mann’s Chinese Theater

Remember Coke’s Magic Can fiasco in the late ’80s, when consumers accidentally drank the special weighted liquid in winning cans? PopStraw Co. has got