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Given the industry-wide turnover in brand management within packaged goods companies, it’s hard to keep even a small one-to-one program in place over

Whole Foods Market – a purveyor of organic foods, healing remedies and the down-to-earth lifestyle such things engender – is taking a decidedly synthetic

Outdoor equipment retailer Mountain Miser was forced by circumstance to become a one-to-one marketer. The Englewood, CO-based store’s database had grown

One-to-one marketing is often touted as a great strategy for high-ticket items. But what about low-cost, commodity-type products like those found in a

Looking for a place where teenagers can have good, wholesome fun? If that seems a contradiction in terms, you don’t know the venues Greg Sobocinski does.As

Hot on the hoofs of last month’s tribute to the Chicago Cows comes a stampede of cow campaigns. Why not? Animals have the proven ability to evoke human

The shame about running a worldwide awards program is that we only get to give you the details on the winners, as we have on page 52 of this issue. Scads

International Collector’s Society This list of 1.2 million buyers of collectibles and memorabilia is available for the first time. These enthusiasts revel

Priceline.com founder Jay Walker is moving into a new consumer-names-his-own-price venture online, this time selling groceries at a discount of up to

Here’s the latest gizmo for shopping carts: Klever-Kart puts an LCD display on cart handles, and promotion offers scroll by as shoppers stroll the aisles.