Search Results for: coupons
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Agencies
Beyond E-mail Marketing 101
E-mail marketing is not a magic formula that churns out profits, online marketers are learning. A study of the top 50 Web sites by San Mateo, CA-based
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DIRECT Listline
Beech-Nut Baby Foods A file of 1.4 million first-time parents who responded to a variety of direct mail coupons and sweepstakes offers from Beech-Nut
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Brookstone, E*Trade Hook Up for Co-Marketing Program
Menlo Park, CA-based E*Trade will give a $100 gift certificate redeemable at Brookstone, Inc., to consumers that open up an E*Trade online trading account
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CoolSavings Launches Affiliate Program
CoolSavings, a targeted e-commerce advertising vehicle, has launched an affiliate marketing program. The program allows participating Internet marketers
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These Are the Champions
Promotion people are daring people. They send identical twins to accost shoppers at supermarkets. They have people drink beer out of paper bags. They
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How to Fire a Customer
Business is good. But how do you know? I mean, how do you really know? Once, all you cared about were products and events. Working with retailers on co-marketing
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Playing All the Angles
Everyone should have a chance for a big payday with multi-partner tie-ins. Here’s how to handicap your play.Marketing may lack the complexity of nuclear
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AToys are a Must
Toysmart.com launched a $21 million marketing push to introduce itself to parents and teachers as an online source for what it calls “good toys.”The campaign
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NEW AND NOTEWORTHY TOOLS
F your brandForget banner ads. You want click-through to your Web site? Get on the keyboard. ChannelCommerce.com, Santa Monica, CA, is selling access
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Friendlier Skies: Airlines add in-flight premiums to soften bumpy rides.
Northwest Airlines and its newest rival, Sun Country, are handing out premiums for two very different reasons.Northwest’s new passenger packet is part