Search Results for: coupons

  • Beyond E-mail Marketing 101

    E-mail marketing is not a magic formula that churns out profits, online marketers are learning. A study of the top 50 Web sites by San Mateo, CA-based

  • DIRECT Listline

    Beech-Nut Baby Foods A file of 1.4 million first-time parents who responded to a variety of direct mail coupons and sweepstakes offers from Beech-Nut

  • Brookstone, E*Trade Hook Up for Co-Marketing Program

    Menlo Park, CA-based E*Trade will give a $100 gift certificate redeemable at Brookstone, Inc., to consumers that open up an E*Trade online trading account

  • CoolSavings Launches Affiliate Program

    CoolSavings, a targeted e-commerce advertising vehicle, has launched an affiliate marketing program. The program allows participating Internet marketers

  • These Are the Champions

    Promotion people are daring people. They send identical twins to accost shoppers at supermarkets. They have people drink beer out of paper bags. They

  • How to Fire a Customer

    Business is good. But how do you know? I mean, how do you really know? Once, all you cared about were products and events. Working with retailers on co-marketing

  • Playing All the Angles

    Everyone should have a chance for a big payday with multi-partner tie-ins. Here’s how to handicap your play.Marketing may lack the complexity of nuclear

  • AToys are a Must

    Toysmart.com launched a $21 million marketing push to introduce itself to parents and teachers as an online source for what it calls “good toys.”The campaign

  • NEW AND NOTEWORTHY TOOLS

    F your brandForget banner ads. You want click-through to your Web site? Get on the keyboard. ChannelCommerce.com, Santa Monica, CA, is selling access

  • Friendlier Skies: Airlines add in-flight premiums to soften bumpy rides.

    Northwest Airlines and its newest rival, Sun Country, are handing out premiums for two very different reasons.Northwest’s new passenger packet is part