Search Results for: coupons
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Cast a Giant Shadow: Warner Bros. film even gets political support.
Ever hear of a video release being lauded on Capitol Hill? You have now.”The Iron Giant demonstrates that Hollywood’s capacity for great children’s cinema
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INTERNET: Piggy Backed
Online couponer CoolSavings.com joined the offline advertising fray with a $15 million TV and radio campaign casting its piggy bank mascot as ceo (although
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Grills and Gridirons
Drive-thru restaurant chains Checkers and Rally’s, Clearwater, FL, broke their largest-ever marketing campaign last month with a national effort utilizing
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Coke’s European Resurgence
Coca-Cola tried to put the fizz back into its European marketing with a series of promotions aimed at winning over skeptical consumers after a summer
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Agencies
Wal H Mart: Drives the Decade
Perhaps the most telling image for consumer products marketers of the ’90s was captured the decade before, when a grass-skirted Sam Walton danced the
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Promoting from Within
I’ll be honest with you. I probably don’t know what I’m talking about.I had a little background in advertising and marketing when I came to promo at the
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Agencies
Don’t Leave Home Without Them
Val-Pak now offers a little bit of home away from home. The co-op mailer is promoting coupons that can be used by tourists or business travelers for services
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Off-the-Rack: Web Programs
They’ll help you sample, coupon, run sweeps, or do direct response on the Internet. We’ll help you find out how they work and what to know before hiring
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Agencies
Walker Goes to Market: Priceline.com ventures boldly into the grocery business
Priceline.com founder Jay Walker is moving into a new consumer-names-his-own-price venture online, this time selling groceries.During a luncheon presentation
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Agencies
Personal Best: Cosmetics DMer Tova Borgnine is her own top salesperson
Well, hellooo, darling!”Tova Borgnine stands at her polished black granite desk, reflected by a floor-to-ceiling mirror, surrounded by silver picture