Search Results for: coupons
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Boxing Days
Kellogg Co., Battle Creek, MI, returns to in-pack premiums for the first time since 1995 with Sesame Street Mini-Beans, a line of 24 plush dolls that
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The Secret Handshake
As the “Global Village” grows, consumers cluster around common interests. Getting a few coupons in the bargain doesn’t hurt.Rosie O’Donnell can draw crowds
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Loyalty Cards: Meanwhile, back in aisle five…
Don’t throw your frequent-shopper card away just yet. Grocers are refining broad loyalty programs with clubs tailored to consumer segments. Ann Raider
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Agencies
“Y2K” Doesn’t Mean “You’re too Cute”
Anyone who thought the coming millennium would bring a new and clearer dimension to conventional advertising had better take some melatonin and disappear
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Marketing History: The 10 best promotions of the millennium.
There’s nothing like the turn of a century to get businesses peering through the mists of time to rediscover their origins. Brewers can look back to the
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Take Your Places and . . . Action!
Rapidly, almost insidiously, the World Wide Web has engulfed nearly every aspect of our lives. Before most of us even learned the phrase “universal resource
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Expanding Planet: Giant Eagle gives U-pons a try.
Giant Eagle, Pittsburgh, is the latest grocer to offer online coupons via Planet U, San Francisco. Planet U’s U-pons Internet Coupons program lets Giant
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This Is A Test
Perhaps the most significant trend within the dot-com community is online companies diverting promotional dollars into traditional media outlets, such
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DVC
The New Jersey innovator blazed paths into healthcare marketing, brand-building, and the Internet. Now, 20 times bigger than it was in ’91, the former
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Will it fly?
Quick: What’s on the back of your plane ticket? Next time you look, it might be an ad. Ha-Lo, Niles, IL, is selling Fly Paper – ad space on tickets, boarding