Search Results for: coupons

  • Boxing Days

    Kellogg Co., Battle Creek, MI, returns to in-pack premiums for the first time since 1995 with Sesame Street Mini-Beans, a line of 24 plush dolls that

  • The Secret Handshake

    As the “Global Village” grows, consumers cluster around common interests. Getting a few coupons in the bargain doesn’t hurt.Rosie O’Donnell can draw crowds

  • Loyalty Cards: Meanwhile, back in aisle five…

    Don’t throw your frequent-shopper card away just yet. Grocers are refining broad loyalty programs with clubs tailored to consumer segments. Ann Raider

  • “Y2K” Doesn’t Mean “You’re too Cute”

    Anyone who thought the coming millennium would bring a new and clearer dimension to conventional advertising had better take some melatonin and disappear

  • Marketing History: The 10 best promotions of the millennium.

    There’s nothing like the turn of a century to get businesses peering through the mists of time to rediscover their origins. Brewers can look back to the

  • Take Your Places and . . . Action!

    Rapidly, almost insidiously, the World Wide Web has engulfed nearly every aspect of our lives. Before most of us even learned the phrase “universal resource

  • Expanding Planet: Giant Eagle gives U-pons a try.

    Giant Eagle, Pittsburgh, is the latest grocer to offer online coupons via Planet U, San Francisco. Planet U’s U-pons Internet Coupons program lets Giant

  • This Is A Test

    Perhaps the most significant trend within the dot-com community is online companies diverting promotional dollars into traditional media outlets, such

  • DVC

    The New Jersey innovator blazed paths into healthcare marketing, brand-building, and the Internet. Now, 20 times bigger than it was in ’91, the former

  • Will it fly?

    Quick: What’s on the back of your plane ticket? Next time you look, it might be an ad. Ha-Lo, Niles, IL, is selling Fly Paper – ad space on tickets, boarding