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At most weddings today, it’s not just the parents of the happy couple wishing for a lifelong relationship. More and more, retailers and marketers like

Leave it to NASCAR. The stock-car racing association undertook its first-ever national in-store promotion this quarter, and who did it score as retail

Three major food companies are jockeying to bring soy mainstream, even though other functional foods are currently faltering.In January, Kraft Foods bought

Cooperative mail company Val-Pak, Largo, FL, has formed alliances with SuperMarkets Online Inc., News America Marketing and planet U.The SuperMarkets

Online direct marketing network, FreeShop.com Inc., Seattle, has launched a new site, FreeShop Coupons & Deals (http://www.FreeShopCoupons.com). The site

BrightStreet.com, Mountain View, CA, has secured the backing of four investors: Cox Enterprises, Inc., a media company, the McClatchy Company a newspaper

Cooperative direct mail program Val-Pak, St. Petersburg, FL, and Coupons.com, have reached a pact to add Val-Pak’s geographically distinct discount offers

Exactis.com Inc., Denver, a permission-based e-mail marketing services providers, has signed an agreement with emaildirect, Inc., Aliso Viejo, CA. Emaildirect,

Could someone please make the Internet the exclusive venue for direct marketing now? So far, all this boundless new distribution channel has done is increase

This will be my final column for promo. I have so many other crucially important things to do, you see.I will forge a future in cable television by founding