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The Kennedy Group, Cleveland, introduces a good-things-in-small-packages idea with Compact Communications advertising and promotional booklets. These

Bayer Corp. will run a $1 million consumer education campaign and Bumble Bee Seafoods will run a $200,000-plus coupon program in separate settlements

A patent-pending rewards program is just one of the reasons H&R Block thinks it can become a year-round business. Its plan may provide happy returns for

Everyone has at least one relative who’s addicted to Glade, habitually snaking through the furniture to combat cigarette smoke, foot odor, burned chili,

It’s hard to tell from these ads that Hunter Douglas offers an impressive line of custom-made window treatments for home or officeIt’s about time us direct

It smacks of a now classic (but not beloved) holiday tale: A hopeful young woman placed an order with an online toy retailer on Dec. 6 for two items listed

As this issue of DIRECT goes to press, the second issue of our new sister publication, 1to1, is also getting ready to go to the printer.Shameless Plug

Despite its unprecedented growth year to year, e-commerce accounts for only 2% of retail sales. Marketers are looking for ways to drive consumers to their

The journey to customer retention on the Web is still mostly uncharted territory. Those who have taken the role of electronic Lewis and Clarks say in

Business-to-business marketers are always looking for ways to demonstrate our value, explain the contribution of our activities and justify budgets. Just