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Marketers who claim to have mastered online and offline integration are probably over-confident. A few, however, are making strides.When it comes to adding

In the not-too-distant future, wireless devices will deliver the marketing pitch right into consumers’ pockets.In the rapidly emerging battle to reach

The most popular marketing tactics on the Internet are very familiar to promotion pros.This ain’t the Wild West anymore.Since the Internet first suited

The U.S. government has indicted couponer Geoff Hasler for a scheme that bilked mostly elderly consumers out of an estimated $1 million between 1995 and

The pride you once took in doing things your own special way may now be your own undoing. Standards, the common agreement on how things can and should

in case you’ve just arrived from the planet Mars, CRM stands for customer relationship management. Everybody and his brother has jumped on the CRM bandwagon:

When Christian Feuer left his wife’s side two days after their third child was born to travel from the East Coast to Downers Grove, IL, it was to tackle

Things are grim for the cigarette companies. The courts have snuffed out so many of their former advertising channels that they must resort to some pretty

The Scopes trial was three-quarters of a century ago. Charles Darwin published “The Origin of Species” 66 years before that.Here we are, supposedly evolved

How would you like to lose your single largest data source in one fell swoop?That’s what student list marketers will face June 1 when the Shelby Amendment,