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Tobacco companies will contribute as much as $1.4 billion annually to raise a generation of non-smokers. Between the parties and the PSAs, teens are getting

After two decades of entertaining kids on PBS, Thomas the Tank Engine has finally thrown the track switch and will divert into 2,000 movie theatres this

Tired of rising customer acquisition costs in traditional media, Nova International Services Inc. has decided to put more focus on online media.The Blue

The alternative media industry may want to start engraving plaques for America Online marketing president Jan Brandt. As the Internet industry’s largest

Andrew Wexler is the president of a business that relies on finding prospects online. His Boca Raton, FL, company, MoreVisibility.com helps e-commerce

What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat

There was a time when being a minivan owner was pretty cool.For a period starting in the early 1980s, when Chrysler couldn’t make enough Caravans and

Petco Animal Supplies, San Diego, will increase the benefits of belonging to its two-year-old Petco Animal Lovers Save (P.A.L.S.) program.The company

Although they swear there are 238 different Kahlua concoctions with which consumers can sip the night away, the marketers at Westport, CT-based Allied

All kids are not created equal. Fast-food restaurants are tailoring menus and promotions as some chains woo tweens and others court the preschool set.