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THE LAW The Names: Bob Butterworth, Janet Napolitano, Skip HumphreyTitles: Florida Attorney General, Arizona Attorney General, Former Minnesota Attorney

A little U.K. shop won a big award with a bright idea.London-based promotion agency Davies Little Cowley Fiddes took home the first-ever Grand Prix prize

San Francisco-based stored value card provider Zowi Corp. last month relaunched its flagship CobaltCard under the American Express brand.Zowi’s private-label

Promotion participants are migrating to the Internet. But traditional marketing tactics are still what’s driving them there.Perhaps a day will come when

Grinch Steals Attention IN A RARE CHANGE, the outer envelope of Carol Wright’s co-op coupon package has taken on a new look for a special holiday promotion.Millions

Brands lace up with figure skating to get closer to females.Figure skating’s roots can be traced back to Jackson Haines, an American-born gentleman who

The inaugural Globes uncovered campaigns without boundaries.After nine years of handling the global World PRO Awards of Excellence competition, PROMO

A pilot run gives wireless marketing its first real test drive.Whether you consider the mobile phone to be an indispensable lifeline or the biggest nuisance

NOVEMBER 2000 Unfattening the Wallet So, you say you like phonecard promotions, but don’t like the costs of manufacture and distribution? Try the Virtual

Best Multidiscipline Campaign Campaign: Baby Bonus Savings Club Agency/Client: Mars Advertising/Farmer Jack Supermarkets Mars helped Farmer Jack keep