Search Results for: coupons

M-commerce isn’t the killer app for wireless–yet

Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

In the early 1990s, before the Internet explosion, pundits heralded interactive television, or ITV, as the new media gateway to the Great Unwashed. Greater

health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair

DreamWorks, Glendale, CA, this spring unleashes its largest promotional slate ever with a multi-partner package for Shrek, a CGI tale about the adventures

Managing a promotion’s risks may not be top of mind, but it should figure into every marketer’s bottom line.Go figure! Predicting the odds that a presidential

New Page 1 Mott’s this spring will partner with New York City-based Sesame Workshop and Sony Pictures Family Entertainment, Los Angeles, for a six-month

Mindful of cultural blundering, marketers slowly target African-Americans.African-Americans will control eight percent of the buying power in the U.S.

Redemption projections for certificates, coupons, and other promotional items should be considerable.There are times when you can suffer from too much

Sears, Roebuck and Co., Hoffman Estates, IL, and America Online, Vienna, VA, have been giving winter shoppers the option of buying AOL Internet service