Search Results for: coupons
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Sole Survivor
After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke’s shtick, New York City-based
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Pool Party
St. Louis-based Anheuser-Busch is putting the final touches on a three-month summer blitz set to break in May for its flagship Budweiser brand. The multi-million
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Attention to Detail
It’s rare for an international packaged goods company to talk about a product under development until, that is, it launches. This month, we catch Gillette
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Sole Survivor
After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke’s shtick, New York City-based
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Going Mainstream
Anyone who still thinks the Internet is populated solely with videogame-addled teenagers and computer programmers in sore need of a date hasn’t been reading
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MASS MERCHANDISERS
The mass merchandise shakeout continues. This time, promotion plays a crucial role. The top-of-the-heap battle is between Kmart, Target, and Wal-Mart,
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Agencies
*SECTOR REPORT: RETAIL — One-Swipe Shopping
Ukrop’s Supermarkets’ rich CRM mix includes in-store kiosks and e-mail fliers
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Bad is Good
Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence
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COX DIRECT SHUTS DOWN CAROL WRIGHT CO-OP MAILER
Largo, FL-based Cox Target Media last week said it will close down the Carol Wright direct-mail co-op business and fold the operation into its Val-Park
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Mail Stream: A Report on Incoming Direct Mail
Welcome to Mail Stream, a weekly column appearing every Friday that details the newest and most notable direct mail promotions hitting mailboxes. The column is brought to you by Paradysz Matera and Direct Newsline.