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Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.

Editor’s note: Had I known that the French word for is promotion, I may not have planned my August vacation to the Riviera. For somebody who hadn’t seen

Battle Creek, MI-based Kellogg USA is letting shoppers vote on which of eight concepts based on Cartoon Network properties should become a cereal (choices

Infinity Resources Inc., publisher of the Critics’ Choice movie video catalog, will distribute copies of a magalog this month through an unusual mail

When students headed back to school earlier this month, they did so with freestanding inserts and other coupon vehicles in their hands, if the Promotion

Touring and Tasting Wine Club The company that started the wine and travel magazine Touring and Tasting in 1995 recently debuted a wine club that enables

Livonia, MI-based Valassis Communications last week announced it was halting all funding of unprofitable print-at-home online couponer Save.com and as

Metamail has signed on as a channel partner and reseller of DoubleClick’s DARTmail platform. Toronto-based Metamail will use DARTmail to send personalized

BUSINESS AS USUAL. It’s a phrase most-often used to put a positive spin on a tenuous situation, as in, The bank called in our loans, our ceo has been

Until this year, judging for our annual PRO Awards always took place on one intensive day. After receiving 176 entries last year, we decided to spread