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CHICAGO – Wilton, CT-based Ryan Partnership earned Best Overall Promotion honors last night as PROMO unveiled the winners of the 11th annual PRO Awards

Bristol, CT-based ESPN is taking The Discover Card College GameDay Tailgate on a 16-city trek to college campuses around the country. The campaign sends

A chronological look at the events that made Walt Disney Co. a powerhouse in the wonderful world of promotion.

“BUSINESS AS USUAL.” It’s a phrase most-often used to put a positive spin on a tenuous situation, as in, “The bank called in our loans, our ceo has been

Jumping Off the Shelf E Ink Corp., Cambridge, MA, introduced Ink-In-Motion, an electronic component that can be added to point-of-purchase displays and

Remember when the Internet promised not only to change the way consumers shopped, but the way they paid for purchases as well? Move over, Confederate

1901 Walter Elias Disney is born Dec. 5 in Chicago. 1923 The Disney Brothers Studio is founded by Walt and his brother, Roy, in October. 1928 In November,

This isn’t your father’s retirement. As the 75 million-plus Baby Boomers approach their 60s, marketing to seniors is taking another new spin. Baby Boomers,

Convenience store retailers have spent most of the last 20 years sitting and watching. They’ve sat around as CPG makers focused first on grocery stores,

Walt Disney World this month kicks off a $500 million, 15-month birthday party for the Magic Kingdom’s original character: Walt Disney himself. The 100