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Highly creative promotion professionals are continuously looking for innovative promotions that can successfully build a brand. Competition and clutter

It’s a busy time of year for the marketing elves at Dr Pepper/Seven-Up. The Plano, TX-based beverage marketer started its Christmas shopping early this

Be authentic. That was the mantra uttered by various sports marketers in August at the annual Sponsors Only conference conducted by IEG, Inc. in New York

OK, so Coke and Harry Potter and the Sorcerer’s Stone get top billing. But Minneapolis-based General Mills’ foodservice division next month ties into

FOR YEARS MANY TRADITIONAL ADVERTISERS and even some direct marketers have viewed direct response television as a specialty medium used only for selling

Serious Games Promotion activity rises as overall spending slips 1.6 percent. It was a fickle year for the specialty printing industry. While revenue

Promotion Spending Rises 8.1 Percent in 2000 as the Market Goes Iffy. Repeat after us: There is no recession. There is no recession. There is no recession. Of course, whether the U.S. economy truly is in a state of decline or is simply settling back into a period of more realistic growth is a moot point, right? Because the promotion industry has always been recession-proof.

Moving Targets Supplier shakeups, brand consolidation hold growth at 3.9 percent Promotional kiosks and loyalty cards continue to be a ubiquitous presence

Go to Coupons Listings >> Nowhere to Go But Up Consolidation took its toll as coupon spending slid in 2000. As the economy continues to stumble and marketing

Valassis Communications Inc. reported an 8.7% earnings decline for the quarter ended Sept. 29, stemming from a charge for the shutdown of Web coupon service