Search Results for: coupons
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NEW AND NOTEWORTHY TOOLS
Sampling the Hits Real Broadcast Network, Seattle, is turning up the volume on Internet sampling with Track Promo Service, which lets clients send time-sensitive
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Agencies
Setting a Place Online
If Lenox Collections is powered by solid marketing plans, strong sales and continuous growth, then the Internet unit adds a small but potent amount of
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Mail Stream: A Report on Incoming Direct Mail
Best Buy Electronics retailer Best Buy recently mailed a two-step campaign that used both e-mail and direct mail to announce an in-store sale for preferred
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Mail Stream: A Report on Incoming Direct Mail
Lands’ End The first 16 pages of the November 2001 Lands’ End catalog declare this holiday season the “Year of the Turtle.” In Lands’ End-speak, “turtle”
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MCDONALD’S, TOYS ‘R’ US SHARE HOLIDAY HAPPY MEALS
Toys “R” Us and McDonald’s Corp. unite next week on a holiday Happy Meals campaign offering eight miniature premiums based on the Paramus, NJ-based chain’s
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Short Cuts
NextMark, Hanover, NH, has elected Tim Litle to it board of directors. Incentive marketing company CoolSavings Inc. is offering its proprietary coupon
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Mail Stream: A Report on Incoming Direct Mail
Rockport Famous for its award-winning walking shoes, Rockport attempts a youthful makeover with its debut catazine called Feat, Adventures in Living.
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Loyalty Program Boosts Eddie Bauer’s Fortunes
A one-month test aimed at Eddie Bauer’s loyalty program members boosted sales by 7% over the control group. The retailer conducted the test at its Canadian
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NEW AND NOTEWORTHY PRODUCTS
Day by Day These 14-inch-by-27-inch linen towels come with a dowel and cord for easy mounting on walls. Dudley, MA-based Stevens Linen has a variety of
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Agencies
TRADE PROMOTION: Shelf Survival
Rochester, NY-based Eastman Kodak Co. has been busy this fall with a national P-O-P replacement program dubbed Project Clean Slate. Looking to clear up
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