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Welcome to the recession since it’s now safe to officially call it that. P-O-P manufacturers, however, were witnessing its effects long before economists

New Lists Jim Pace The Jim Pace GM Parts Warehouse catalog features a line of aftermarket performance products from General Motors and other manufacturers.

Brown & Williamson Tobacco has launched a 75,000-piece direct mail test for its new cigarette Advance Lights. The mailing went out in December to known

Now that Christmas is over, are your holiday customers returning? If your strategy in the fourth quarter was to use a lot of coupons to induce purchases,

Nestl USA, Glendale, CA, this month delivers via e-mail the final clue in a 10-week Great Friskies Internet Treasure Hunt. Players combine the 10 weekly

Suppliers in every marketing channel breathed both a sigh of relief and a groan of uncertainty when the final seconds of 2001 ticked off. They sighed

Toys “R” Us and McDonald’s Corp. unite this month on a holiday program worthy of the term “cross-promotion.” Through December 27, Happy Meals feature

Toys Us and McDonald’s Corp. unite this month on a holiday program worthy of the term Through December 27, Happy Meals feature one of eight miniature

It’s still looking a lot like Christmas despite terrorism and war. Consumers are expected to spend an average $940 per household on gifts this year, according

Nothing is easy these days. And that’s a good thing. In the not-too-distant past, marketers looking for technology to help them interact with customers