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PERHAPS YOU COLLECT OLD CARS. Or breed ferrets. Or are searching desperately for your perfect mate. No matter what your hobby or goal is, chances are

The Sharper Image Typically, catalog covers from The Sharper Image feature gadgets from the company’s high-tech collection; people are rarely seen. However,

Kraft Foods, Glenview, IL, on Jan. 28 breaks an on-pack sweeps called Meltaway and Play as part of its umbrella “There’s something about Kraft cheese”

The legal minds at Hall Dickler Kent Goldstein & Wood, New York City, offer up the following predictions for the marketing industry in 2002: – Holding

The Most Representative campaign of 2001? My vote goes to the offer from Eli Lilly and Co. and WebMD Corp. for a free month’s worth of Prozac. That one

The government has brought consumer privacy into the spotlight, creating broad implications for relationship marketing both offline and online. U.S. legislators

Photo marketers are getting their promotions into tighter focus this year. Film sales are falling as digital photography catches on, the economy falters,

SOS FOR FAO Calabasas, CA-based educational products retailer Right Start, Inc. agreed to acquire $55 million in assets from struggling toy retailer FAO

There’s no place like the ready-to-eat cereal aisle for competing promotions. PROMO swung through a Stop & Shop in Norwalk, CT, in early December and

You don’t need a TV to watch Scooby-Doo anymore or Blue’s Clues or Sesame Street, for that matter. They’ll all be coming to a town near you soon enough.