Search Results for: coupons

  • Eye Candy

    PROMO’s sweet tooth was acting up as we toured our local Super Stop & Shop to measure promotional activity in the candy aisle. As expected, we found scores

  • We Are What We Market

    My heart sank as soon as I caught sight of the Colonel wearing a Santa hat. The life-sized wooden statue outside the Kentucky Fried Chicken restaurant

  • ALTERNATIVE MEDIA: Customized Content

    You don’t have to be a Big Shot like Oprah to launch your own magazine. In fact, all you have to be is a Big Boy. Brand marketers increasingly are realizing

  • NEW AND NOTEWORTHY TOOLS

    The Time Is Now You say you want instant online gratification? Try New York City-based NowMarketing’s new NowCode service: Advertisers add a #NOW logo

  • FIELD REPORT: Getting into Character

    The creme filling may switch colors and the crackers may change shapes, but the snacks aisle is almost as commoditized as the housecleaning section. How

  • Alien Homecoming

    He may be a little fellow with a limited vocabulary, but E.T. is causing quite a commotion as he prepares to revisit theaters March 22. Promotional partners

  • Rally to the Cause

    Corporations are all ears as the consumer call for philanthropy gets louder. Now, it’s even better to give than to receive. While that old philosophy

  • The Marketing Mix (Up)

    Marketers have three primary tools to sell product: Advertising, Trade Promotion, and Consumer Promotion. Collectively known as the Marketing Mix, these

  • Agencies

    Game Day

    What to do when the Super Bowl is over and March Madness is still a month away? If you’re Frito-Lay, you get yourself an Xbox or a truckload of Xboxes.

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  • Marriage of Convenience

    The marketing team at 7-Eleven just couldn’t wait until July 11 to get the chain’s 75th birthday party started. And with good reason. The world’s largest