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Steve Lewis was cold in the test kitchen The 17-year franchisee was helping Burger King’s R&D team develop recipes for 2003 the second phase of an ambitious

Promotion marketers have some reassurance that their instincts have been right: Promotions can help build brands while building business. That’s one conclusion

It was supposed to be heady times for the coupon. With the U.S. economy stuck in a recession, retailer sales stalling, and consumers looking to pinch

There’s a reason why plastic gift cards aren’t recyclable: They carry entire computer systems along with them. OK, not really. But now that the migration

Who says it’s unhealthy to have a sweet tooth? The candy aisle is thriving, bustling with activity, and swelling with new tenants. Over the last 15 years,

COX TARGET MEDIA TOOK VALPAK TO THE MOVIES THIS WINTER. As part of a program overhaul, Key Largo, FL-based Cox dressed up its co-op coupon mailer in February

Winn-Dixie Stores Inc. has begun its first customer-loyalty program at supermarkets in Florida and southeastern Georgia. The Customer Reward Card program

A trio of campaigns touting the launch of Microsoft Corp.’s Xbox racked up five awards for two agencies in the Promotion Marketing Association’s 2002

This year’s American International Toy Fair seemed more like a nostalgia tour than a new-product showcase: Care Bears paraded on Broadway. Strawberry

Passport Wine Club The wine merchant Geerlings & Wade, best known for its catalog and solo product offers, introduced the Passport Wine Club in the company’s