Search Results for: coupons
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Agencies
Round 2 in Internet Coupon Fight
COMPANIES that issue coupons online had better beware of patent infringement suits. Above all, they should avoid being spied by two firms about to have
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The Future Is Now
Ask four people to define and you’ll get four different answers. Business defines us as a sales tactic. Marketing defines us as a below-the-line expense.
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Valpak Partners With National Advertisers in Re-Branding Push
Valpak expects big returns for a 40-million-piece drop going out Monday. In the promotion, which runs June 3 through July 8, Valpak is partnering with 1-800-flowers.com and Disney DVD to offer a contest and coupons for savings on disks and blooms.
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Mail Stream: A Report on Incoming Direct Mail
Fidelity Investments Fulfillment Concepts It’s been said that the way to one’s heart is through the stomach. Fidelity Investments Fulfillment Concepts
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DIRECT Listline
Cleveland Institute of Electronics These 120,000 individuals have requested catalogs offering home study electronic/technical training programs from the
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FMI ROUNDUP: PEPSI, MILLER, SNAPPLE, WRIGLEY
Top brands are showcasing their marketing plans and new products this week at the Food Marketing Institute show in Chicago. Here’s a report on some of
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Live From net.Marketing: J. Crew Online Tracking Produces 5% Lift
J. Crew experienced a 5% lift in demand on its Web site when it improved its analytics. The resulting revenue was significant enough to cover the costs of starting up the analytics program, eight months ago.
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Products
Below the Belt Didn’t know that today’s cool teens wear their shorts with the waistband turned down? Virginia Beach, VA-based Boxer Rebellion does. The
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That’s Amore
Victoria’s Secret figured Italian love songs and a televised lingerie show were a perfect combination to get shoppers in the mood. They were right. Looking
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Agencies
Home Video: Back to the Bog
It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek’s November video premiere after its spring fling with the theatrical release
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