Search Results for: coupons

Blockbuster, Inc. has a lot on its plate this summer. The chain is already busy reformatting stores to move more towards DVDs and pumping up its Rewards

Loews Cineplex Entertainment, New York City, last week launched a “picture perfect” summer campaign that includes a cross-promotion with General Mills

Dole Food Co., Westlake Village, CA, last week broke a “myGreen$” continuity program offering more than $400 million in incentives. Forty-two million

The recession was supposed to be a boon to coupon spending. Faced with reduced consumer consumption, marketers would return to the tried-and-true coupon

It’s the first major accounting change to affect sales and marketing in years. It took effect Jan. 1. And some brand managers still don’t even know about

2002 Rank Agency/Primary Services 2001 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 National Tour, Inc. Rancho Santa Margarita, CA Johnny

It didn’t take long for Seismicom to make a name for itself. Perhaps it was the America Online win, which came just months after former Flair Communications

Any final assessment on 2001 depends on whether you want to speak optimistically or pessimistically. A pessimist will shake his head and sadly announce

It’s kind of strange to be talking in critical terms about a segment that grew 15.4 percent to $1.5 billion. But when the Internet is the segment in question,

New Lists Netexec@work A list created and maintained by the Network Executive Research Center, a West Coast research and data-source compiler for the