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Kmart Corp. is launching a magazine for Hispanics with an initial distribution of 1 million issues per month. La Vida is an entertainment and lifestyle

Marketers likely will face tighter scrutiny and even regulation of consumer privacy as a sampling scandal continues to unfold in Florida, where at least

One year later, and our economic slump has become ingrained. That’s got marketers using words like and as often as they say or (God help us) There’s a

When the 2000 Census revealed that one out of eight U.S. residents is of Hispanic descent, most brands jumped on the bandwagon. We joked that America

MILLION-DOLLAR IDEAS THRIVED LAST YEAR, THOUGH BUDGETS DIDN’T. Judges for PROMO’s own PRO Awards were impressed with strategy they saw in the 45 finalists

IT’S EVERY PROMOTION professional’s mantra: When times get tough, is always the first thing that gets cut. These days, the

NEW LISTS Tabak’s Potency Buyers Macromark Inc. is introducing a list from the second quarter of 2002 with nearly 20,000 names. These buyers responded

Bingo.com Inc. has entered into an agreement with Walter Drake Inc., for its players to use “Bingo Bucks” to purchase discount coupons to use for Walter

Clif Bar Sports performance snack maker Clif Bar is the latest retail grocery brand to promote samples of new products through the mail. By shrink-wrapping

Organic and mainstream food marketers are readying new products to capitalize on a federal labeling law that takes effect in October. The National Organic