Search Results for: coupons

  • BACK-END AND BELOW-THE-LINE SERVICES

    PASSENGER FRIENDLY Amtrack may not be with us for much longer but in the meantime, commuters on the service’s Keystone line which services New York City

  • Working on Sunday

    Eighty percent of all coupons are distributed via free-standing inserts in Sunday newspapers. Typically, FSI spending is the biggest percentage of a brand’s

  • Spending the Holidays with Credit

    MasterCard and Visa are in the midst of competing fourth-quarter campaigns that emphasize spending time and money with friends and family. Visa USA’s

  • The Glass is Half-Full

    A handful of disparate beverage brands are relying on premiums and sweeps this winter to boost retail presence and, for one, to rev bottlers. Dr Pepper/Seven

  • E-Relevant

    If there’s ever been an argument for promotion over advertising, it’s the Internet. On one hand, promotion on the Web is booming almost every campaign

  • Speak Your Piece

    Tis the season for marketers to finish up 2002 and start executing campaigns for 2003. That makes it a good time to reflect on the past year what worked,

  • Conversation Pieces

    This is getting personal. Interactive marketing has evolved towards the kind of one-to-one conversation that marketers covet a real interaction between

  • Agencies

    Bar Games

    Anheuser-Busch has a new bar buddy: Microsoft Corp. The two collaborate on an on-premise campaign that brings Xbox games to bars and clubs with Budweiser.

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  • Making the Movie

    It’s dark. It’s quiet. Juggling buttered popcorn containers and sodas, moviegoers sink into plush seats. They are relaxed and ready to be entertained.

  • In Store for the Future

    Small-format and specialty stores will account for much of the growth in U.S. retail over the next three to five years as retailers cater to targeted