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HBO Video and Artisan Home Entertainment are banking on weddings and whales to bring home-video success. The producers of the popular VeggieTales series,

Three years ago, Tamiflu was king of promotion. Nutley, NJ-based Roche kicked off the anti-flu brand with a ground-breaking mobile tour (designed by St.

Although Japanese culture embraces premium brands and high tech, Japanese consumers gladly redeem mass-distributed coupons in restaurants, convenience

Here’s a peek at a few new offers in the mail. A new apparel catalog, Aireagal, appears selling upscale goods from the Emerald Isle; an appeal from the Million Mom March seeks help in its mission to battle against firearms and Dan’s Chocolate sends out a full print catalog geared toward a long shelf life.

January Howard Beales, director of the Federal Trade Commission’s Bureau of Consumer Protection, reiterates FTC chairman Timothy Muris’ outline to enforce

Expanding promotions into Europe is about to get easier. The European Council is expected to pass the Proposed Regulation on Sales Promotions that will

TALK TO MARKETERS about Super Bowl XXXVII and they all say the same thing. It’s the grand daddy of sporting events, it’s advertisers’ moment to shine,

DONE DEAL FOR BURGER KING? At presstime, London-based Diageo seemed confident that its sale of Miami-based Burger King to the private equity consortium

Landmark Communications Inc. will accept more than 60 million shares of CoolSavings, Inc. stock in place of $9.4 million in loans it made to CoolSavings

Burger King thought it was in CRM heaven when it started its BK Rewards program a short time ago. A press release stated that the initiative would “drive