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McDonald’s Corp. climbs back in the saddle this month with Winning Time, its first game since the FBI busted a fraud ring last summer that stole $20 million

The Federal Trade Commission last week settled separate charges against Hershey Foods Corp. and Mrs. Fields Cookies for violating the Children’s Online

In one of the largest U.S. coupon schemes ever, federal law enforcement officials last week arrested 16 people suspected of participating in a clip-out

Golf Digest Players Club With a headline reading “Earn Free Golf, Play More and Pay Less!” the first mailing tracked from Golf Digest Players Club makes

Golf Digest magazine extends its brand by offering membership in the Golf Digest Players Club. Also, in this week’s Mail Stream, Value Express tries a loose-leaf promotion.

Peter Lund can safely walk the hallways at Clorox Co. now. The director of consumer promotions has been ducking managers for a few years as he leads a

Few areas of retailing have experienced greater change than the drugstore business in the last generation. The drugstore of today is separated into two

Procter & Gamble and Columbia TriStar Home Entertainment are cleaning up for this month’s DVD release of the Jennifer Lopez film Maid in Manhattan with

24/7 REAL MEDIA DUMPS STAKE IN IPROMOTIONS 24/7 Real Media, New York City, has sold all but a minority interest in iPromotions, Inc. to a group of private

What’s a retailer to do? Holiday shopping tanked, the economy’s double-dipping, terrorists and war are glowering on the horizon, and winter’s chill won’t