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While brawn and beauty got a nod, the majority of finalists in this year’s Reggie Awards had something that appealed to the kid in all of us. The Promotion

It’s always heavily qualified by “Depending on the war situation…,” or ”Barring a double-dip recession…,” but a perceptible note of confidence has crept

Nothing gives usually unflappable marketers that deer-in-the-headlights look like the mention of the word privacy. With horror stories circulating about

Sampling rebounded slightly after a dismal 2001, up a modest 9 percent to an estimated $1.34 billion as marketers gingerly resumed campaigns. “Sampling

If only Bruce Banner would get glad instead of getting mad, he might not turn into a scary green monster, but into a proper spokesperson for The Glad

Vivendi Universal Entertainment, Los Angeles, and MasterCard International, Purchase, NY, have launched a multi-year marketing alliance that gives the

Fulfillment spending rose 13.5 percent to $3.6 billion in 2002, according to PROMO estimates based on industry sources. The industry took a 15 percent

If you have any business in the toy business, you have a retail exclusive or event scheduled this year. Okay, you might not have that as the number of

With the economy in its third year of doldrums, it’s little surprise that consumers say they’re using coupons as a way to pinch pennies. But scratch beneath

Coupon activity in 2002 returned to the stable levels of 1999. “In 2000, the industry numbers were inflated, as was all media. In 2001, it was undervalued.